We were tasked with creating improved brand awareness for Amalgamated as a bank that is part of the progressive community. We designed the site to emphasize core values while repositioning offerings to highlight expertise in Commercial Banking segments.
Woven through the design are core messages, statistics, accreditations, and facts emphasizing the Amalagamated responsible banking approach. Quotes from corporate customers enrich the message while illustrating current real world success.
We sharpened the focus on impact banking by highlighting products and services tailored to meet specific customer needs. We identified the key decision factors to create a scannable experience for decision makers.
We designed a platform to showcase Impact reports, a key tool for creating unique content. New content highlights Amalgamated's commitment to building a progressive presence in the community and as a responsible institution in the global economy.