We developed the Knicks Now and Rangers Blueshirts United fan sites as a destination for fans to engage with each other, team insiders, and players.
We came up with a baseline architecture and design that supported both Knicks NOW and Blueshirts United. Sharing similar features but each being distinct from the other.
We designed the site to be with fans throughout their day from pre-game chatter to to in-game discussions to post-game analysis. The site was always there with something new and fresh, whether it be an interactive promo or exclusive interviews. New content all day everyday.
Fans are not only loyal to their team but are equally committed to their favorite players. We created player specific pages that acted as a roll up for everything from the latest news to the players Instagram and Twitter activity.