We were tasked with re-envisioning the user experience and visual language for the University of Michigan Ross School of Business, to one that better reflects RSB as a leading, innovative and inspiring institution.
We focused on making a closer connection between the school’s “brand pillars” and their manifestation in the educational offerings. Users can get a deep understanding of the university via bold "at a glance" statics and facts.
The design provides an intimate journey of the school experience via blogs, a look at student organizations, student activities and faculty research. Distinct audiences needs are addressed by speaking directly to current, prospective and admitted students, faculty and staff, alumni, and recruiting companies.
Our redesign enabled many modes of content discovery: from direct surgical access to browsability and assisted guidance. Smart groupings of content were curated around topics for easy discovery.