The redesign of University of Miami School of Business was to not only modernize the site but to also position the school as a globally-focused learning community.
Increasing awareness, engagement, and conversion drove the redesign with extra focus on Latina America. We brought the connection to Latin America to life via in depth student profiles.
The modernized design helps prospective students to easily identify their path with the intent of increased applications and inquiries.
We wanted users to explore the offerings of the university via the diverse people and the events and interests they love. Events were brought together visually in an enriched calendar.